News

There’s always a story to tell

If there is such a thing as a pioneering spirit of innovation then surely the head office of Intersport Bründl in Kaprun has it in abundance. For over 50 years we have been creative lateral thinkers on the Austrian sports shop scene and have continually developed new and extraordinarily different concepts of customer service.

For example we’ve completely transformed the notion of ski equipment hire. What used to entail a rather tiresome trek to some grumpy assistant in a shop has now become an absolutely hip, cool lifestyle experience along the lines of: “Don’t carry, we care!” And in complete contrast to being some anonymous customer wandering along one aisle of shelves after the other without an assistant in sight you can now experience the holistic concept of “passionate about feeling good” at Intersport Bründl.

And so we continue to write new chapters in our Bründl story – and can introduce you to new ideas and innovations year after year:



Jossi Wells.

An Icon visits for some poster signing. 

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Main outlet in Kaprun declared Europe’s best shop.

EuroShop RetailDesign Award 2010. 

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Mieten und günstiger kaufen.

Rent & Buy Me. 

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Bring it on ...

The best images of our main shop in Kaprun can be found here...

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