Saalbach

Atomic is as dedicated to sustainability as it is to all other aspects of performance when it comes to designing, developing, and manufacturing the world's best ski equipment.

The freshest must-haves and exciting innovations in comfort, performance, and sustainability are getting everyone pumped for a snowy winter ahead. Our experts have taken a closer look at some interesting new releases for you.

Thinking of going out on the ski slope without any sports preparation? Please don’t! Together with ski racer Stefan Brennsteiner we’ll show you how you can best prepare for the coming ski season and avoid painful aching muscles and nasty injuries. Well, sure: “Skiing is the coolest thing you can imagine!” But Austria’s secret national anthem is only true for the initial deep-snow euphoria, which is followed by aching muscles, struggling out of bed in the morning, cursing loudly, and wobbling to breakfast with a skier’s stiff gait amidst the laughter of your buddies. It is, however, easy to have fun skiing – with the good old ski training, which is unfortunately not so fun. It has long since rid itself of its outdated image and can help you to achieve maximum enjoyment on the slope, too. We’ll explain how to do it: 

Bründl Sports, one of the leading sports retailers in Austria, hosted the inaugural Sustainability Days at the Bründl flagship store in Kaprun on June 29th and 30th, 2023. Six sports retailers and eight sports brands, a total of 26 partners, gathered around the table to jointly develop solutions for a more sustainable future in the sports retail industry. Over the past years, Bründl Sports has been actively engaging with its partners to optimize supply processes, promote a circular economy, and emphasize waste reduction.