Social - Bründl Sports

Attractive Workplace

Vision 2030: We offer a meaningful workplace with a high degree of flexibility and many opportunities for co-creation. Bründl is the first address for all those who workin sports retail and want to stay with us.

ESG goal: We aim to achieve and maintain employee turnover below 10 % by offering workplaces with purpose and development opportunities.

SDGs: 3, 8, 10

Example #1: Employee benefits

We want to promote vitality, development, well-being, fulfilment, and financial stability as best as possible.

Our benefits

Example #2: Employees recruit friends

We are pleased when our own employees are so satisfied with Bründl as an employer that they bring people in their social circles (friends, family members, etc.) to Bründl. If someone from our team refers a person who stays with us for at least three months, they are thanked with a bonus of either additional vacation days or Bründl gift cards.

Education and training

Vision 2030: Through our academy and our managers, we attract people who want to develop professionally and personally in the Bründl life school.

ESG goal: Maintain the Bründl Sports life school’s offer of 33,6 hours per year at the same high level and develop it further to meet the needs of employees.

SDGs: 4

Example #1: Nature workshop

The heart of our academy and at the same time the kick-off event for each winter season is the nature workshop. All employees are divided into 11 groups and spend two days together. This workshop is for making connections, getting to know each other better, and experience shared learning. The focus is on communicating our Bründl spirit, values, principles, and culture

Our academy

Example #2: E-Learning

Diversity and equal opportunity

Vision 2030: Equal opportunity, diversity, and inclusion can be taken for granted by all employees.

ESG goal: All employees with the same qualifications and responsibilities are paid equally.

SDGs: 5, 10

Example #1: B-Equal Team

In order to empower women at Bründl Sports, we established the B-Equal Team. All employees from a wide range of positions can join the team and contribute. Meetings are held every two months to review the current situation and launch initiatives and projects for the inclusion and empowerment of women.

Example #2: Guidelines for gender-sensitive language

People are at the center of everything we do. It is particularly important to us that everyone feels equally addressed in our internal and external communication. That is why we have developed guidelines for gender-sensitive language in German. Our communication channels are being revised step by step. The guidelines help us to ensure consistent and mindful communication. We also want to motivate our stakeholders to use inclusive language.

Health and well-being

Vision 2030: We motivate our people to be active and foster our employees’ physical, mental, and emotional fitness. The needs of our employees are taken seriously.

ESG goal: We motivate our people to be active and foster our employees’ physical, mental, and we emotional fitness. The needs of our employees are taken seriously.

SDGs: 3 & 8

Wings for life World Run

Every year, the Wings for Life World Run takes place. This is an event that takes place simultaneously in a wide variety of places around the world to raise funds for spinal cord injury research. Every year we motivate as many people as possible to become part of Team Bründl and participate in the run. To increase motivation even further, Bründl donates one euro for every Team Bründl kilometer run. In 2023 the total was € 2.000,00.

Bründl Academy