Alpine skiing

For brands such as Atomic, Blizzard et al to remain interesting and innovative for customers, they have to keep on evolving and adjusting to emerging trends. Our experts have taken a closer look at some of these trends for you.

Marcel Hirscher: 67 World Cup wins, 12 small crystal globes, 8 overall World Cup victories, 7 World Championship titles and 2 Olympic gold medals. After finishing his career, he presented his new brand Van Deer-Red Bull Sports in October 2021. Exclusive and proud distributor is Bründl Sports. We asked the head of the brand for an interview.

On the wall of his workshop is a cheque the size of a bathtowel – a cheque for €60,000. It’s the prize money that Finnish skier Tanja Poutiainen won a few years ago for her giant slalom victory in Zagreb. It was also a triumph for skiboot fitter Fabian Stiepel, who, when Tanja tore the shell of her shoe, worked a night shift to fit a replacement boot to her foot.

Only the co-ordination between material, customer and piste leads to the perfect result. Hans Hofer, ex-professional world champion provides the skis of Bründl with the finishing touch.