Salewa contest 16.05.-23.05.2022

Win a mountain guide day with salewa.

Join now.
NEW: Magic Moments Magazine Sommer

Offers & new products for your summer 2022.

Discover now!

Let's roll a a video of the Bründl Academy!

Magic moments guaranteed!

a helicopter flies over several people on a mountain

Facts and figures about our academy

29 years of the Bründl Academy: expertise and personality development have been firmly anchored in our corporate philosophy for many years now. And we have continually developed the range of seminar offerings. Here are a few other facts that might interest you.

Professional coaches
We keep a close eye on whom we allow to develop our team, and whom we don’t. Anyone who wishes to collaborate with us in the long term, must first prove themselves and contribute sustainable improvement or innovative input.
Different seminars and workshops
Equally as diverse as our various areas of expertise, are the professional development opportunities we offer our employees. For example, the teams in our shops need different impulses than our teams in the service centers.
Sales, communication, personality, nature workshops, leadership, awareness, apprenticeships, product knowledge, shop scouting, subject matter expertise and more...
The sum of all days spent by our employees every year in courses and training. A small fortune perhaps … but worth every penny!
Erich Schernthaner
All of the talks and training programs have helped me with my professional as well as personal development. Even if I only ever got one thing out of a course, it brought me yet another important step forward. My daily and weekly routines are better structured and I find it easier to make better decisions. Especially for my leadership role, everything related to “observing and praising” was particularly important.
Erich Schernthaner
Store manager, Bründl Sports Schmittenhöhebahn valley station & DriveIn Areit III mountain terminal in Zell am See, and Bründl Sports Orgler in Kaprun

The Bründl Sports school of life encompasses…

Nature workshops

A chance for all 550 employees to get to know each other and network.

Bründl Junior Academy

For our 37 apprentices in each year of their apprenticeship

Sales training

For all new employees, as well as ongoing training for all more experienced team members.

Communication training

For conscious use of words in all situations.

Product knowledge

For knowledge advantage in customer assistance.

Trainee training

For next-generation leaders with high aspirations.

Personality training

A complement to expertise and equally important aspect of development.

Leadership development program

From boss to leader.


Flexible, location-independent and focused on the essentials.

Here are a few magazine articles about our academy