Partner of the WORLD FREERIDE ELITE
In producing its collection, Peak Performance works closely with professional athletes. Their expertise and many years of backcountry experience flow into the design of their collections. Furthermore, their styles are given a thorough “test drive” by team skiers on the Freeride World Tour - of which Peak Performance is a proud partner. In this way, you can be certain that their products are equipped with all the functional details you need to go skiing on the pistes and in extreme terrain.
INSPIRED BY THE PAST – TRANSFORMED FOR THE PRESENT
The Peak Performance FW21 Casual Collection is actually rooted in their own brand archives. Inspired by the decades-long history of consumers who have worn and owned their clothing pieces, this year’s focus is on durability, authentic design and sustainable materials relevant to today and tomorrow. Developed in a time when the world was stood on its head, a change wasn’t merely necessary, it was also contemporary. Paradoxically, the reduction in style and striving for a compact capsule collection resulted in a new approach, one in which less truly is more.
With its thoughts always amid the peaks, in its lifestyle collection Peak Performance concentrates on the moments before and after time spent on the mountain. This season is all about dressing for those in-between moments – be that during recreation, a stroll through the city or on the way to work.
SUSTAINABILITY – OUR NEVER-ENDING EXPEDITION
How can we, by manufacturing clothing that lasts longer, contribute to more people buying less clothing less frequently? This question basically defines the challenge towards greater sustainability which Peak Performance has accepted. Not only does the company wish to reduce its environmental impact, develop circular products and generate a completely transparent supply chain, it also intends to convince its consumers of the need for a sustainable lifestyle. In order to come one step closer to a healthy world in which we can experience adventures without regret.