FREERIDE INSPIRED - WE SKI FOR OUR SOUL
In order to celebrate Peak Performance’s history and its roots in Åre, Sweden, their current ski collection further underscores their passion for skiing. The products were developed by skiers for skiers, meeting every need for adventures in the snow. This year’s collection is a carefully selected assortment of new and reintroduced products, offering uncompromising functionality for a day on the mountain. The color palette, too, consisting of archive colors from the 80s and 90s, is indeed inspired by the 1992 Peak Performance line.
CASUAL COLLECTION – INSPIRED BY PEAK PERFORMANCE’S ORIGINS
Inspired by Peak Performance's own archives, the Casual Collection focuses on the reintroduction of products that were part of their line thirty years ago, breathing an inspired breath of life into the very heritage of this brand. The Casual Collection of Peak Performance builds upon its heritage, characterized by high quality and timeless design, whilst relying upon sustainable and durable products.
The 2030 vision for the brand is to manufacture recyclable products exclusively, right along with products that will indeed last a lifetime, thereby making a valuable contribution to reduced consumption. Yet another important theme for this particular season: the materials and characteristics of outerwear. Peak Performance is modernizing current models and enhancing functionality by building upon existing features, rather than creating new ones.
SUSTAINABILITY – OUR NEVER-ENDING EXPEDITION
How, by manufacturing clothing that lasts longer, can we contribute to more people buying less clothing less frequently? This question essentially defines the challenge facing Peak Performance on its path towards total sustainability. The company not only wants to reduce its environmental impact, develop circular products and generate a completely transparent value chain, but also convince its consumers of the merits of a sustainable lifestyle. So as to come one step closer to a healthy world in which we can experience adventures without regret.