Cool adventures and unforgettable moments with the Martini family

The climb to the summit is never in a straight line, always special, never the same. Just like the success story of Martini Sportswear. The unique story began in 1958 with a small tailoring business. The first stage of their rise to success came in the late 1970s with development of their high-quality jet pants. Not only in skiing, but also in their business model, they took a trailblazing approach. A success story which continues to this day, spurred by new developments and many innovations in clothing technology. A new leadership generation of this family business now provides important fresh impulses that guarantee the ongoing development of their brand.

A group dressed in Martini enjoys the winter.

There is actually a secret recipe behind this company’s go-getting formula. Though frankly, it’s not so secret: The passion to give their brand a face all its own and offer every outdoor enthusiast high-quality products is at the very core of every single employee. Whether on the piste, in the back country or on the trails in this world. The goal is always to fulfill the demanding needs of all who feel at home in nature. This is also the demand which the team surrounding the Martini brand places upon itself. Which is also why all of their products are manufactured in Europe.
All of these efforts are invested so as to make the very special moments of life unique. In order to turn them into Martini Moments.

From the Martini family.
For your moment.
For your adventure.


A man dressed in Martini is skitouring.

Sustainability in Martini Sportswear

Sustainability is part of the mission and vision at Martini Sportswear.

The theme of sustainability and eco-conscious use of resources is on the tip of everybody’s tongue nowadays. The goal: People of today and future generations should be able to lead their lives in safety and free of hardship. There are numerous means to preserve biological diversity and an intact environment, such as sustainable mobility, renewable energies and ecological agriculture.

At Martini Sportswear, sustainability is an important aspect of their mission and brand vision.


The garments by Martini are manufactured as gently as possible, which affects the impact of production on the environment. Integral to this is the fact that their outdoor clothing is produced exclusively in Europe. This keeps transportation distances as short as possible, significantly reducing the ecological footprint. Furthermore, Martini works exclusively with companies who offer their employees fair working conditions that include work and health protections, enhanced workers’ rights as well as a living wage. These standards are regularly monitored by Martini on-site.

Whenever it is possible and makes sense, Martini shifts all of its materials to an eco-friendlier version. This includes, for example, manufacturing PFC-free equipment and incorporating alternative, renewable materials such as Sorona. Though also recycled materials projects such as ECONYL from AQUAFIL, as well as innovative products by TENCEL™ or PrimaLoft® are of significant interest.

A man dressed in Martini putting on his ski.

PrimaLoft®, TENCEL™ and SEACELL™ – what distinguishes these materials?

Working with sustainable technologies has always been a mission of Martini Sportswear. A noteworthy pioneer and role model is PrimaLoft®. This company sees it as its duty to accept responsibility for protection of the environment. Through pioneering innovation in materials research, PrimaLoft® has managed to create a perfect balance between performance and sustainability.

The synthetic PrimaLoft® down is an insulating material made of polyester produced from recycled plastic bottles. By 2019, Primaloft had prevented the disposal of more than 266 million plastic bottles either at trash dumps or in the ocean. In addition to the sustainability aspect, PrimaLoft® technology offers enormous potential in terms of heat retention and optimized insulation. Perfect, in other words, for use in the jackets, vests and pants of Martini Sportswear.

TENCEL™, also known as Lyocell, is an industrially manufactured fiber made from natural resources. The source is a variety of woods including beech, spruce and eucalyptus, originating exclusively from sustainably managed forests. The benefits of TENCEL™ include its cooling effects, similar to linen, and its absorption, like cotton. This fiber is also extremely tear-resistant even when wet.

Likewise very exciting for us: the fiber SeaCell™. It is produced in a process that saves both energy and natural resources from sea algae found in the ecosystem of Icelandic fjords. The fiber has a temperature-compensating effect – which means, it captures moisture very well and releases it into the air, keeping the body pleasantly dry and warm.