Born in the Swiss Alps
For On, mountains are a source of energy, ideas and innovation. And they also play a decisive role in development: they shape On's technology, products and company ethos. Because moving mountains requires a lot of research, planning, perseverance and dedication. You have to do things the right way; there are no shortcuts. "We are proud that we follow the same approach in our innovations," says On co-founder Olivier Bernhard.
soft landings and explosive take-offs
On’s patented CloudTec® technology is engineered to deliver a soft landing followed by an explosive take-off. The result? An unbelievably light running sensation. And no compromise on cushioning and impact protection. In other words, running on clouds.
Welcome to the ultimate lightweight running sensation. Cushioning that doesn't break your stride, but adapts to it. When you hit the ground with an On shoe, the highly adaptive rubber Cloud elements cushion both vertical and horizontal forces for a soft landing and start getting you ready to move forward.
CloudTec® is the first system to offer cushioning only during the landing phase (when you actually need it). As soon as you strike the ground, the Cloud elements lock firm to form a solid foundation for natural, powerful propulsion. Prepare for take-off.