Unforgotten – Memories from those who walked alongside them
Voices and Memories
What remains after 70 years? Above all, the people, their stories and countless shared moments. Long-standing companions, staff, partners and athletes share personal memories, special encounters and their very own Bründl Magic Moments – honest, heartfelt and unforgettable.
Alois Moreau
Companion
At the side of my father-in-law, Hans Bründl, whom I admire for his determination, courage and hard work, I witnessed the early days of Bründl. In the early 1970s, for example, we set up our first small ski service and rental station in a simple hut at the Kitzsteinhorn mountain station. Wilhelm Fazokas, the driving force behind Austria’s first glacier railway, put up a handwritten sign so that people could find us! I am also proud that we were the first in the Pinzgau region to custom-foam the highly sought-after Strolz ski boot.
Friedl Birnbacher
Companion
I spent my entire professional life – 47 years – at Bründl Sports and always considered it a part of who I am. From 1986 onwards, I was a member of the management team. The clear and consistent handover to Christoph Bründl was particularly defining for me – a level of trust I have rarely experienced in this form. I have especially fond memories of our annual trips to international ski resorts, which provided not only inspiration but also valuable opportunities for exchange. I wish the entire team continued success and joy on the journey ahead.
Claudia Jimenez Arboleda
Trainer
I have had the privilege of supporting the Bründl Sports team for almost 20 years. The workshops are particularly enjoyable because they are truly different: people who are so open, communicative, fun, eager to learn and inspired by the “Bründl spirit” make progress with ease and in a short space of time. As a trainer, it is both an honour and a great pleasure for me to work with Bründl. Our collaboration has grown into friendship and a strong sense of connection. Thank you for your trust and for the many Magic Moments we have shared!
Elisabeth Rendl
People Development
Looking back, my entire journey at Bründl has been one long Magic Moment, because this is where my personal career aspiration became a reality. From a young age, I wanted to become an educator. After taking time out to raise my family, I was finally given the opportunity to join Bründl Sports. The rest is history. I became deeply involved in adult development, helped build the Academy and had the privilege of supporting people as they grew. I am grateful for this and proud to have been part of such an inspiring company.
Erhard Schmutzler
Supplier
ATOMIC and Bründl Sports share more than a partnership – we share a passion for the perfect turn. Together, we bring World Cup performance to the slopes. A true Magic Moment? When an enthusiastic skier picks up the latest ATOMIC Redster featuring Revoshock 2.0 technology at Bründl Sports and their eyes light up. For us, Bründl Sports is a place where our innovations across all areas meet genuine warmth and personal service. Thank you for your trust and our long-standing relationship.
Gernot Schneebauer
Management Trainer
In 2008, Bernhard Bründl asked me if I would support him in developing the company’s managers. That was my first Magic Moment. Built on a strong foundation of trust, I have since had the privilege of supporting more than 100 leaders within this “wondercredible” company and sharing many truly moving moments along the way. This has led to deep and meaningful relationships with remarkable people.
Sam Maes
Athlete
Ever since I was a child, I wanted to become a ski racer. Twenty years later, that dream has come true. One clear sign of this is that every year at the Bründl Startreff, I get to sit on the other side of the autograph table. To me, Bründl Sports feels like coming home – and after disappointments, I always appreciate the honest feedback from Hans Hofer, who never fails to offer good advice.
Peter Embacher
Supplier
Thanks to a clear sense of purpose and strong family leadership, the values and distinctive Bründl DNA have always remained consistent: reliability, trust, team spirit and genuine humanity. People are clearly at the heart of everything here. Bründl has helped shape my professional journey – both as an employee and an industry partner. Together, we create and go the extra mile, guided by shared values, vision, courage and honesty. Thank you to Hans, Christoph, Maximilian, Paula and all 550 employees!
Stefan Verra
Trainer
I know the people of Bründl behind the sales stage too. Their positive approach to life is not an act – it is genuinely lived. The Bründl fire comes from within and is visible in their body language: sparkling eyes, a winning smile and energy in every movement. Magic!
Stefan Brennsteiner
Athlete
Ever since I was a child, we have bought all our ski equipment at the Flagshipstore. What has always impressed me is the tremendous skiing expertise, personal advice, passion for service and warm, almost family-like atmosphere. Later, when I was a young World Cup athlete looking for a sponsor, Christoph Bründl and Thomas Vorreiter welcomed me with open ears and placed great trust in me from the very beginning. Since 2016, I have been proud to have Bründl as a strong partner by my side. In both good and difficult times, I have always received their support.
Jutta and Dieter Blocher
Architects
When passion stirs up reason – that is our Magic Moment with Christoph Bründl. The first Magic Moment? In 2008. Trusting his gut instinct, Christoph chose our design and replaced his young retail building in Kaprun with our landmark. Further buildings followed. We learn from one another: courage, heart, dedication, joy and aura. Because the relationship between architect and client is about being both a conversational partner and a good listener. Since 2008.
Marcel Hirscher
Athlete
Some of my most personal Magic Moments with Bründl are connected to the creation of VAN DEER–Red Bull Sports. Christoph was one of the first people to hear about my idea of building my own skis. Thanks to his legendary enthusiasm, “a few pairs for friends and family” grew into a major project. Bründl became our first retailer, while Christoph became a mentor and long-time companion. I will also never forget the presentation of our first ski collection at the Weitblick – and the moment when a bold ambition actually turned into a World Cup victory.