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Snowboarder drives off the slopes on a nice day



Fire ID Jacket

The FIRE+ICE signature jacket style, the ID Jacket, is reinterpreted in a modern fit, available for men and women as a recurring favorite in different colors and patterns.

Two people go on a ski tour on a beautiful day

Jean-Vincent Simonet

A special collaboration with artist Jean-Vincent Simonet has resulted in a unique capsule of printed 1st layers, T-shirts and sweat hoodies for men. Simonet is celebrated for dynamic and fluid imagery that fuses analogue photography with chemical and digital techniques of abstraction, montage and collage. The artist took pictures of FIRE+ICE freeski influencer Nalu Nussbaum doing ski jumps to create the remarkable prints featured in this capsule.

A man dressed in Bogner Fire and Ice in front of an urban scenery.

Winter Collection 2021

FOR FALL/WINTER 2021 FIRE+ICE sets itself apart by responding to fashion trends with a signature mix of fearless, freeride attitude and contemporary urban style.
High-performance pieces convey the modern, free-skiing image of FIRE+ICE. More casual ‘Urban Outdoor’ pieces, always with a technical twist, bring the freeride spirit from the slopes down to streets.
A sophisticated use of bold colors, like navy, red, white, yellow and modern graphics, advanced technical fabrics and fashion forward silhouettes allows FIRE+ICE to be present in fashion metropoles and luxurious mountain resorts alike.

Skier stand in front of a large glacier or ice cave