Opens an overlay YouTube link


From recycled outerwear to organic fibers and membrane shells made from bio-based materials, Picture is tirelessly dedicated to sustainable innovation and enhancing the longevity of its products. On the first floor of our flagship store, you'll discover hidden Golden Tickets in the highlighted area by Picture. These tickets serve as vouchers for a complimentary repair of your ski jacket or pants. Come by, explore the new collection, and uncover your GOLDEN TICKET.*

*Golden Tickets are available while supplies last. Repair voucher valid until March 31, 2024.

Picture Jacken & Hosen

The Circular Program

Nothing is lost, nothing is created, everything is transformed.

From recycled outerwear, organic streetwear, or biosourced shells, Picture is known to have a never-ending sustainable product innovation policy. But not only that. Other processes such as upcycling, waste prevention campaigns, phasing out PFCs, or renting service & lifetime repair warranty are among other initiatives that lead the brand on its path to circularity.


For FW23, all of Picture's technical pieces will be part of The Circular_ program, made from fabrics using existing waste within our own industry (textile).