B-Green logo

explained in simple terms

In this short video, our Category Manager Nils explains which criteria especially sustainable brands must fulfil and how to recognise these brands in our shops.

We have developed an assessment matrix,

which contains the following points.

  • Use of renewable or recycled, nontoxic raw materials
  • Active support for longer product lifecycles
  • Strategy for reduction of emissions  
  • Solutions for waste avoidance and reduction
  • Promote transition to a circular economy
  • Concrete actions to promote biodiversity & animal welfare that exceed statutory requirements
  • Fair & ethical business practices
  • Fair working conditions that exceed statutory requirements  
  • Social commitment & support for the public good
  • Promote inclusion within the business
  • Sustainability is anchored within the corporate strategy
  • Signing the Bründl Sports “Supplier Obligation Booklet”

Evaluation Matrix

Download now

Would you like to know what our evaluation matrix looks like? No problem: Download it now in PDF.

Wie bekommen Marken das B-Green Label?
We have developed a special evaluation matrix for our B-Green logo. This includes a wide variety of criteria in the areas of ecological, social and economic.
Nils Herrington
Category Manager

Our Brands with the B-Green Logo

Assessment and evaluation of brands is a constant process at Bründl Sports.

The brands are listed here alphabetically.

Logo - Dynafit <br/>
Logo - Dynafit <br/>


With the CARBONIO line in 2016, DYNAFIT redefines the standard in the ski touring market. Complete solutions that clothe the consumer from head to toe are in demand on the market. With CARBONIO, DYNAFIT has launched the lightest, most innovative and technically sophisticated ski touring collection in the industry. Thanks to the consistent use of carbon, ambitious ski tourers have all options open to them, from fast climbs to demanding descents. The design stands out from the crowd. The CARBONIO collection once again shows that DYNAFIT is leading the way in the ski touring market.

Translated with www.DeepL.com/Translator (free version)

Explore the brand world of dynafit
Dynafit Mountaineering Sommer 2022
Logo - Salewa
Logo - Salewa


SALEWA represents passion for mountaineering – for ambitious alpinism and special mountain experiences. Founded in Munich in 1935, this management-run family business is now firmly based in the Dolomites in South Tyrol. The company’s head office in Bolzano produces technical equipment that combines traditional materials with progressive design – all on the basis of the highest environmental and social standards and an intense awareness of the importance of regionality, quality and value.

The brand’s attempts to break new ground and leave its own mark are reflected in its understanding of mountaineering. Progressive mountaineering describes not only the achievement of performance, but also the perception of nature, personal development, and a sense of being part of a community. Every generation reshapes mountaineering. SALEWA is inspired by this evolution and is helping to shape it – as one of the leading international manufacturers of mountaineering equipment with 550 employees worldwide, who create pioneering products for mountaineers: clothing, footwear, equipment and technical hardware. 

Explore the brand world of salewa
A couple climbing. The woman has a salewa backpack on her back.
Logo - Schoeffel
Logo - Schoeffel


At Schöffel, we stand for high-quality, sustainable products and materials that accompany you on your outdoor adventures - with style, innovation and function. In the Schöffel online shop you will find clothing for outdoor, skiing and sports, made with the highest quality awareness. Because we are your reliable partner for the next "I'm out" experience!

Explore the brand world of schoeffel

How do you know which brands have been awarded our B-Green Logo?

So that you know which brands have gone above and beyond in their commitment to sustainability, we have clearly identified them by means of our B-Green Logo.

In our shops, next to these brands you will see a stand-up sign or a tag displaying the B-Green Logo. Also in our advertising, these brands are indicated by means of the B-Green Logo.

Beispiele für die Kennzeichnung der Marken mit dem B-Green Label in der Werbung